THE INFLUENCE OF BUYING INTEREST AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF GOODS DELIVERY SERVICES JNE GADING GRIYA BRANCH DURING THE COVID – 19 PANDEMIC IN 2021.
Abstract
The study aims to test the influence of buying interest and service quality on customer satisfaction of JNE Gading Griya freight forwarding service during the Covid-19 pandemic in 2021. The research method used was a quantitative descriptive approach. The quantitative method was done by conducting interviews with employees of JNE Gading Griya Branch and distributing questionnaires to customers of JNE Gading Griya Branch. The respondents of this study were 100 respondents who were customers of JNE Gading Griya Branch during the Covid-19 pandemic. The data that had been obtained by author were then processed and analyzed using a simple linear regression and a multiple linear regression. The results of this study state that buying interest and a service quality have a significant and positive effect on customer satisfaction for JNE’s freight forwarding service during the Covid-19 pandemic in 2021.
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DOI: https://doi.org/10.25292/atlr.v4i0.416
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