ANALYSIS OF SERVICE STRATEGIES BUSINESS MODEL CANVAS GARUDA CARGO CENGKARENG DURING PANDEMIC AND POST-PANDEMIC

Ratih Aisyah, Tessalonika Assan Tayu, Johar R Samosir, Lut Mafrudoh

Abstract


This study aims to identify the way a marketing strategy manages human resources in the air carrier PT. Data was collected using interviews and data collection techniques. In addition, the research method that will be used is a qualitative method. With this research, it is hoped that it can further help the operation of the cargo business in PT Garuda Indonesia Cargo, and can help PT Garuda Indonesia Cargo to advance in its cargo shipping services in the future after the Covid-19 pandemic

Keywords


Model Canvas; Business Strategy; Cargo; Cargo Airlines; Shipping Services

Full Text:

PDF

References


Anggraeni, F., Fauziah, S., Studi, P., Manajemen, D.-I., Udara, T., Teknologi, S. T., & Abstrak, K. (2022). Implementasi Standar Operasional Prosedur (Sop) Pt.Gapura Angkasa Mengenai Penanganan Special Cargo Di Bandar Udara Internasional Jendral Ahmad Yani Semarang (Srg). Jurnal Flight Attendant Kedirgantaraan, 4(2), 24601454.

Awaluddin, R. (2019). Pemetaan Inovasi Bandara International Jawa Barat dengan Bisnis Model Canvas. Jurnal Mantik Penusa, 3(3), 8591.

Chao, C. C., Lirn, T. C., & Shang, K. C. (2013). Market segmentation of airline cargo transport. Service Industries Journal, 33(1516), 16721685. https://doi.org/10.1080/02642069.2011.638920

Faturrahman, N., Tinggi, S., & Kedirgantaraan, T. (2022). Analysis of Marketing Strategy Management and Human Resources PT . Garuda Indonesia Solo Branch in Facing the Covid-19 Pandemic at Adi Soemarmo Airport Solo Analisis Manajemen Strategi Pemasaran dan Sumber Daya Manusia PT . Garuda Indonesia Branch Office . 2(4), 16991710.

Fleisher, C. . (2018). Business strategy. The International Encyclopedia of Strategic Communication, 19. https://doi.org/10.1108/01443570310496607

Huang, S. T., Bulut, E., & Duru, O. (2019). Service quality evaluation of international freight forwarders: an empirical research in East Asia. Journal of Shipping and Trade, 4(1). https://doi.org/10.1186/s41072-019-0053-6

Jaya, L. H. S., & Ariyanto, E. (2021). The Effect of Vigor, Dedication and Absorption on the Employee Performance of PT Garuda Indonesia Cargo. European Journal of Business and Management Research, 6(4), 311316. https://doi.org/10.24018/ejbmr.2021.6.4.1006

Kristanti, D. S. (2021). Manajemen Strategi PT Garuda Indonesia (Persero) Tbk di tengah Masa Pandemi. Jurnal Bisnis Dan Kajian Strategi Manajemen, 5(1), 3048. https://doi.org/10.35308/jbkan.v5i1.3057

Montung, L. P., Tumbuan, W. J. F. A., Rumokoy, F. S., & Program, M. (2019). Comparison Analysis of Cargo Service Between Pt . Garuda Indonesia and Pt . Lion Air Group Analisa Perbandingan Dari Jasa Pengiriman Barang Antara Pt . Garuda Indonesia and Pt . Lion Air Group. Jurnal EMBA, 7(1), 231240.

PT Garuda Indonesia (Persero) Tbk. (2019). Standing Strong into the Future 2019 Annual Report. Garuda Indonesia.

PT Garuda Indonesia (Persero) Tbk. (2020). We Understand You #BecauseYouMatter 2020 Annual Report. Garuda Indonesia.

PT Garuda Indonesia (Persero) Tbk. (2021). Strengtheing Base to Move Forward 2021 Annual Report. Garuda Indonesia.

Ramadhani Pambudi, E. N. S. S. S. (2021). Strategi Pemasaran Dalam upaya Meningkatkan Kualitas Pelayanan Jasa Kargo. Jurnal Manajemen Bisnis Transportasi Dan Logistik , 7(3), 199206. https://journal.itltrisakti.ac.id/index.php/jmbtl

Soepriyadi, I. (2021). Dukungan Terhadap Pengembangan Industri Logistik Kargo Atau Barang Udara. Mediastima, 27(2), 110139. https://doi.org/10.55122/mediastima.v27i2.292

Taipale-Er?vala, K., Salmela, E., & Lampela, H. (2020). Towards a New Business Model Canvas for Platform Businesses in Two-Sided Markets. Journal of Business Models, 8(3), 107125.

Viali, A. F., Rifin, A., & Saptono, I. T. (2018). Strategi Pengembangan Bisnis Cargo PT. Garuda Indonesia, Tbk dengan Pendekatan Business Model Canvas. Jurnal Aplikasi Bisnis Dan Manajemen, 4(3), 474485. https://doi.org/10.17358/jabm.4.3.474




DOI: https://doi.org/10.25292/atlr.v6i0.628

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Advances in Transportation and Logistics Research

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Advances in Transportation and Logistics Research

ISSN: 2622-5778 (online)
Published by: Institut Transportasi dan Logistik Trisakti, Jakarta - Indonesia

ATLR by http://proceedings.itltrisakti.ac.id/index.php/ATLR is licensed under a Creative Commons Attribution 4.0 International License.