THE INFLUENCE OF PRICE ON CUSTOMER SATISFACTION WITH SERVICE QUALITY VARIABLES AS MEDIATION IN THE MONTH OF JANUARY TO JUNE 2023 AT PT KAY OCEAN INDONESIA

Putra Tulus Senjaya, M. Ariefandani, Dinar Dewi Kania, Agus Setiawan

Abstract


The purpose of this study is to determine the magnitude of the effect of price on customer satisfaction through the quality of service of PT Kay Ocean Indonesia. PT Kay Ocean Indonesia is engaged in logistics services and transportation modes, export and import transportation services abroad and domestically. Kay Ocean Indonesia serves door to door delivery services from sender to receiver effectively and efficiently with competitive advantages. The method used in this study is descriptive statistics and uses the SEM model. This research data is customers who have used the services of PT Kay Ocean Indonesia by distributing questionnaires to 56 respondents analyzed with SmartPLS 4.0 software. The results showed that price did not have a positive and insignificant effect on customer satisfaction. But the quality of service has a positive and significant effect on customer satisfaction.

Keywords


Price; Quality of Service; Customer Satisfaction

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DOI: https://doi.org/10.25292/atlr.v6i0.648

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