THE EFFECT OF ONLINE TRACKING AND TIMELINESS OF DELIVERY ON CUSTOMER SATISFACTION AT SHOPEE INDONESIA

Nurun Nisa, Fida Lia Nduru, Marthaleina Ruminda, Mohammad Zaini

Abstract


Speed of delivery times and online tracking in the world of e-commerce are becoming important factors for evaluating customer satisfaction at Shopee Indonesia. In the current digital era, e-commerce is growing rapidly and has become one of the most popular platforms. One of the determining factors for logistics success is efficiency and transparency. Through a survey of 100 Shopee Indonesia customers calculated using the slovin formula and processed using the SmartPLS method, data was collected to measure the impact of delivery speed and online tracking on customer satisfaction. Fast delivery directly increases customer satisfaction, while online tracking gives customers a sense of security and trust. Form the data generated the influence of inline tracking and speed of delivery has a significant effect on customer satisfaction. This research aims to evaluate the impact of delivery speed and online tracking on customer satisfaction at Shopee Indonesia

Keywords


Speed of delivery time; online tracking; customer satisfaction; E-Commerce

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References


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DOI: https://doi.org/10.25292/atlr.v7i0.778

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